As Ruby Inside has picked up traction, sponsors have become interested in engaging with the blog's audience. Primarily this is for branding purposes and general exposure, but I also feel it's important to thank the sponsors for the support they're giving to Ruby Inside. They provide yet another reason to maintain high standards and to keep delivering the best news and links to the Ruby community. As well as the audience, it's also thanks to them that Ruby Inside is what it is.
Note: This post was drafted before DHH's "The deal with shared hosts" post, but as it covers similar ground, it's worth reading too. DHH's opinion appears to be that shared hosts should put up or shut up, but I disagree and suggest this is something we need to solve as a community.